State the rationale of your approach
Methods for each part of the study
Description of each finding and an explanation of how it is derived from your primary research results.
Lay the foundation for your conclusion.
Leads to the take-home message
There is a huge amount of advice out there. Don't believe all of it. Most good advice is just applied common sense, so advice that seems like nonsense could well be nonsense. Advice that seems sensible could also be nonsense. Always look critically at the reasoning on which the advice is based.
The following books look useful, particularly for their particular target group.